Marketing · Growth · Creative Strategy · Remote

I build the strategy, stories and systems that make brands grow.

Marketing manager and creative strategist working across growth, lifecycle, brand, storytelling, digital experiences and the messy middle between strategy and execution.

Explore the work ↓Get in touch ↗

XSITE CAPITAL✦TAKEOUT MEDIA✦TOTALENERGIES✦GIZ✦TAJBANK✦PREMIUM PENSION✦XSITE CAPITAL✦TAKEOUT MEDIA✦TOTALENERGIES✦GIZ✦TAJBANK✦PREMIUM PENSION✦

A few markers of the work

$168M → $276MAUM scaled at XSITE Capital, under 18 months

2 → 8Marketing team built & led from scratch

5M+Organic reach, single campaign (TM CON 2023)

6+ yrsAcross brand, growth, content & storytelling

Selected work

A career spent moving between ideas and execution.

Some projects started with a brief. Others started with a problem I couldn't ignore. The common thread is turning insight into something people can see, use, join or act on.

What I do

Different titles.
One way of thinking.

I am comfortable owning a strategy, getting into the tools, leading a team, writing the copy, building the journey or figuring out why the thing isn't working.

Creative Strategy

Find the human story, the sharp angle and the idea worth building.

Positioning · Campaign concepts · Brand storytelling · Content strategy · Founder narratives

Brand Marketing

Make a brand feel clear, relevant and worth choosing.

Brand strategy · Integrated campaigns · Communications · Creative direction

Lifecycle Marketing

Build journeys that keep doing the work after the campaign ends.

Segmentation · Email & SMS · Nurture architecture · CRM workflows · Reactivation

Growth Marketing

Find the constraint, test the hypothesis and build what works.

Acquisition · Conversion · Organic growth · Paid media · Growth experiments

Marketing Operations

Make the work easier to track, coordinate and scale.

CRM · Automations · Reporting · Workflows · Marketing systems

Marketing Leadership

Turn scattered activity into a team that can actually execute.

Team building · Project management · Prioritization · Cross-functional delivery

How I work

Things I have built.

I build structures that make good work easier to repeat: the message, the journey, the hand-off, the dashboard, the campaign rhythm and the space for a team to do its best work.

Growth enginesLifecycle systemsInvestor funnelsCommunitiesCampaignsBrandsWebsitesDocumentariesReportsEventsTeamsPlaybooksCRM workflowsFounder positioningContent systems

About Yvonne

I'm a marketer who somehow ended up loving the space between creativity and systems.

I began my career on the product side, moved into content and marketing, spent several years agency-side, and then moved in-house to build growth for an investment firm.

That path means I can look at a problem from more than one angle. I can think about the audience, the story, the funnel, the product, the team and what needs to happen next.

Work with me ↗

Work history

Working across the full marketing picture.

Mar 2025 — Present

Marketing Manager · XSITE Capital Investment

Built and led the marketing function from the ground up, growing the team from 2 to 8 and establishing systems, workflows and processes that increased campaign output by 180%.
Helped scale assets under management from $168M to $276M in under 18 months, including leading marketing around a $100M acquisition closed in under 12 months.
Built audience segmentation, lifecycle nurture, CRM, webinar and campaign systems from scratch, including automated journeys that reduced lead drop-off by 25% and supported $10M+ in tracked pipeline.
Led founder positioning and brand storytelling across 12+ executive accounts, growing their collective following to 30,000+ and generating 2M+ estimated organic impressions.
Led major launches and campaigns from strategy through execution, including deal launches, webinars and LUMINA's documentary campaign.

Jan 2025 — Mar 2025

Marketing Specialist · XSITE Capital Investment

Developed and executed content, campaign and email strategies supporting investor acquisition and deal marketing, contributing to $10M+ in tracked pipeline.
Built audience-specific messaging and founder-led content strategies that helped increase organic reach by 800%+ across executive accounts.
Supported lifecycle nurture, CRM and campaign systems that improved lead follow-through and reduced lead drop-off by 25%.

Oct 2024 — Jan 2025

Social Media Marketing Manager · XSITE Capital Investment

Managed social media strategy and content execution across executive and company accounts, building the foundation for the founder-led marketing strategy later scaled across the business.
Developed audience-specific content and storytelling that increased organic reach and engagement across multiple executive accounts.

Jul 2023 — Mar 2025

Brand & Digital Marketer · Takeout Media

Led integrated brand and digital marketing campaigns for TotalEnergies, GIZ, TAJBank and Premium Pension.
Led marketing and communications for Premium Pension, generating 12M+ audience reach and 50% growth in leads in three months while maintaining the previous period's budget.
Spearheaded TAJBank's content and digital marketing strategy, contributing to 20%+ customer growth and a 180%+ increase in brand awareness during the campaign period.
Led marketing and publicity for TM CON, generating 5M+ organic reach and increasing registrations by 30% while using 50% less budget.

Mar 2022 — Jul 2023

Copywriter / Content Marketer · Takeout Media

Developed research-led content and campaign strategies across financial services, energy, development, technology and consumer sectors.
Created campaign concepts, brand stories, scripts, advertising copy, social content and digital experiences across multiple channels.
Worked directly with clients and creative teams to take projects from brief and strategy through production and delivery.

Dec 2020 — Jul 2022

Product Manager · My Data Intel, CSAEN Limited

Managed the team in charge of the My Data Intel project.
Planned, coordinated and supervised beta testing.
Developed and drafted proposals needed across the project.

Awards & highlights

2025 · Star Performer
XSITE Capital, recognized as a key contributor to the $100M acquisition and promoted to Marketing Manager.
2025 · Brand Storyteller of the Year Nominee
No Code Tech Summit.
2023 · Star Performer, Agency-Wide
Takeout Media, recognized for ingenious work, deliberate focus on results and being a selfless team player.
2022 · Best Performing Newcomer
Takeout Media, awarded for swift adaptability, growth and commitment to the team within the first year.
2023 · Luum Awards Shortlist
Shortlisted for NGO social-impact campaign work, alongside multiple features on Ads of the World.

Tools, certifications & core competencies

HubSpot · Email & SMS lifecycle · Meta Ads · LinkedIn · Google Analytics · CRM workflows · Campaign strategy · Project management · Reporting · Content strategy · Creative direction · Team leadership

Contact

Have a problem
worth solving?

I'm always interested in interesting ones.

yvonnenezianya@gmail.com ↗LinkedIn ↗

Yvonne NezianyaMarketing · Growth · Creative Strategy